It all started in school, where I developed a passion for Photoshop and web design, scripting my websites in text editor. That's why, after graduating, I decided to take a more practical approach and started an apprenticeship as a media designer. I was fascinated by how colors appear differently on screen and in print, which led me to study Print Media Management (B.Sc.) in Stuttgart, Germany, to deepen my knowledge of color management, technology and media production.

After university, I worked in the InnovationLab of a German color measurement company, leading international projects, developing hardware and software solutions to solve individual color challenges, and leading interdisciplinary teams - with design and color always at the core of my work.

In 2018, I started my own freelance business, helping clients build their brands, bring their digital and printed design ideas to life and keep color under control.

Based in Hamburg, my clients range from small to medium sized businesses, solopreneurs, and individuals with an affair of the heart. If "empathic design" were a term, it would be my approach. I want to understand the goal and the feeling of each project and find creative, pragmatic and individual solutions. If my clients want to be involved in the process, I am happy to have a vivid exchange throughout the project. Just a blurry vision of what needs to be done and no idea where to start? I am happy to help.